Stay Duration
Nightly
Recommended Rate
R250 – R300
Notes
Budget-friendly, high community value
Weekly
R1,200 – R1,500
Includes workspace access
Monthly
R2,800 – R3,800
Key target price for long-stay nomads
Stay Duration
Recommended Rate
Notes
Nightly
R600 – R750
Suitable for solo nomads wanting privacy
Weekly
R3,200 – R4,000
Optional cleaning included
Monthly
R6,500 – R7,500
High-value long-stay positioning
Stay Duration
Recommended Rate
Notes
Nightly
R750 – R950
Higher comfort level
Weekly
R4,200 – R5,000
Best suited for remote workers earning foreign currency
Monthly
R8,000 – R9,500
Competitive against global mid-range hubs
Stay Duration
Recommended Rate
Notes
Nightly
R900 – R1,200
For premium nomads
Weekly
R4,800 – R6,200
Comfort amenities included
Monthly
R9,500 – R12,500
Strong value for the international nomad segment
Workspace Access Pack: R300/month
Unlimited Laundry: R200/month
Weekly Room Cleaning: R250/month
Adventure Pass (zipline, hikes, kayak discounts): R400/month
Season
Adjustment
Notes
Peak (Dec–Jan, Easter)
+10–15%
Higher domestic + international demand
Shoulder (Feb–Apr, Sep–Nov)
Base Rates
Recommended digital nomad targeting
Low Season (May–Aug)
-10%
Drive occupancy with promotions
Tube 'n Axe should use these rates to position itself as: "The Garden Route's most affordable co-living lodge for digital nomads, offering long-stay comfort at unmatched value."
Digital nomads typically prioritise:
Reliable high-speed internet (min 50–100 Mbps, stable).
Quiet workspaces or co-working zones.
Community value (events, communal areas).
Long-stay discounts (weekly & monthly rates).
All-inclusive pricing (utilities, cleaning, workspace access).
Comfort over extreme budget, but not luxury hotel pricing.
Nomads globally are spending on average:
US$300–700/month in low-cost hubs.
US$600–1,500/month in mid-range hubs (South Africa fits here).
Converted, this means a realistic nomad budget for Storms River is:
R6,000 – R16,000 per month for accommodation, depending on the room type.
There is almost no digital-nomad-optimised accommodation in Storms River.
Competing backpackers are priced low but don’t offer work-friendly environments.
Tube ’n Axe already has advantages:
strong community atmosphere
functional communal areas
bars, fire pit, social energy
variety of room types
The biggest gap you can own:
“Storms River’s first affordable co-living & work-friendly lodge.”
This is a positioning win, without redesigning the entire property.
Position yourself between backpackers and guest lodges:
Not bottom-cheap (backpackers attract party travellers).
Not mid-luxury (nomads stay long-term, price-sensitive).
Sweet spot = mid-low price, high value, long-stay packages.
Recommended:
R250–300/night short-stay
R2,800–3,800/month long-stay nomad rate
Position as:
“Affordable co-living for remote workers.”
This directly aligns with global nomad expectations (US$150–200/month equivalent).
Your biggest opportunity: nomads who want privacy, not bunk beds.
Recommended pricing:
R600–750/night short-stay
R6,500–9,500/month long-stay
Tier it:
Standard room: R6,500–7,500
En-suite / higher comfort: R8,000–9,500
This makes Tube ’n Axe competitive with Cape Town, Bali, Bogotá, Lisbon, etc.
For high-comfort nomads:
R9,500–12,500/month
This targets remote professionals earning foreign currency.
Nomads choose value + comfort, not luxury.
Airbnbs along the Garden Route often charge R900–1,500/night and rarely offer useful workspace.
Long-stays stabilise occupancy (critical given your current ~20% annual average).
USD/EUR/GBP nomads see this price as extremely affordable.
This is a position you can own for the next 3–5 years.
Include:
access to quiet work zone
free high-speed Wi-Fi
weekly cleaning
laundry credit
filtered water
optional meal plan
discounted adventure activities
Bundle value, not price.
Use strong statements:
“Stay 30 days, pay 20.”
“Tsitsikamma Remote Work Retreat.”
“Forest-Side Co-Living for Digital Nomads.”
Nomads stay longer when there is:
braai nights
guided local hikes
skill-share sessions
co-working meetups
This differentiates you more than the rate itself.
Tube ’n Axe should position itself as:
“The Garden Route’s most affordable, community-driven co-living lodge for digital nomads — with monthly rates designed for remote workers.”
Pricing for maximum appeal:
Dorm: R2,800–3,800/month
Private room: R6,500–9,500/month
Premium room: R9,500–12,500/month
This rate strategy makes you accessible, competitive, and attractive to long-stay nomads while improving your occupancy stability.